In preparation for making are trailer we researched the audience in many ways. Firstly we made some posters in class in our filming groups. This helped us work out what other people in the class liked, which was important as the age range was perfect for our trailer.
We then reviewed ten class trailers (three of which I analysed myself and are on my blog). We then had a feedback focus group session and our trailer 'The Possessed' got the highest average which was 8.5. Lastly we did an evaluation screening which showed all the improvements made for the trailer which the group I was in took on board from the focus group. These all helped by changing/improving my trailer, and showed that audience research is really useful.
The target audience for our trailer 'The Possessed' was 15-35 year old with a mix of male and female viewers. 'The Possessed' was a psychological horror trailer with a certificate of 15, and although the trailer for 'The Possessed' has some gore/body horror in it this is not the type of horror we were mostly aiming for. We hope fans of creepy and suspense ful horror film would like 'The Possessed' the most.
Like all horrors we knew our audience would be harder to please than mainstream audiences. But we definitely thought our success in the class showings of our film meant that our film could be successful with a wide audience.
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